Take the guesswork out of your digital fundraising campaigns. Join experts from the American Kidney Fund and Interactive Strategies as they guide you step-by-step through designing, launching, and analyzing high-impact A/B tests. You’ll uncover industry best practices, learn how to turn data into strategic revenue gains, and immediately apply your new knowledge in a hands-on, interactive testing exercise.
Presenters:
Bianca Marquez — Director of Digital Fundraising, American Kidney Fund
Hannah Leigh-Brown — Senior Director, Digital Marketing & Fundraising, Interactive Strategies
Alexis Castaños — Lead Digital Marketing Manager, Interactive Strategies
