For over a decade, I sold political technology — tools like the ones you're using here today. Then at the 2024 election, I found a number of my peers - including my husband - became MPs. I watched from inside a parliamentary office as campaigns landed on the other end.

We're wasting potential and it's damaging democracy.

That's why I've spent a chunk of this year interviewing MPs, parliamentary researchers and campaigners about the gap between what this technology can do and how it's actually being used. Parliamentary staff — the people who get things in front of decision-makers — are being treated as an afterthought. Campaigns are often timed badly, targeted bluntly and sent to MPs with little ability to act on the ask; I'll introduce you to the Sphere of Political Influence and how you can use it to run better, more effective campaigns.

Presenters:

• Keira Roth (The Developer Society)