P2P or broadcast? Fundraising or stewardship? Start small or scale immediately? Nonprofits face endless questions—and persistent assumptions—when launching an SMS program.
Join leaders from the National Trust for Historic Preservation (NTHP) and Avalon Consulting Group as they pull back the curtain on NTHP’s real-world texting journey. From the practical wins and hurdles of piloting peer-to-peer messaging to rolling out an integrated broadcast strategy, you will gain an actionable framework to bypass common pitfalls and select the exact texting mix your organization needs.
Presenters:
Cari Maslow — Interim Vice President, Annual Giving & Development Services, National Trust for Historic Preservation
David Lothamer — Digital Vice President, Avalon Consulting Group
