As the digital landscape continues to evolve, so do the strategies behind effective supporter recruitment. This presentation explores how organisations can use Meta and Google Ads to build and grow their supporter base. Whether you're looking to refine your lead generation approach or optimise your donation acquisition campaigns, we'll cover the key trends, tactics, and insights you need to stay ahead in 2026.

Presenters:

  • Catherine Joyce (Root Cause Collective)
  • Rebecca Turner (Root Cause Collective)