Every engagement team has ambitions for how they want to connect with supporters - personalised journeys, timely asks, meaningful actions. But the gap between that ambition and what your technology can actually deliver is where strategies quietly go to die.

This session is a practical case study from two practitioners who decided to do something about that gap. We'll share the story of an Engaging Networks pilot at RNIB - why it started, what we were trying to fix, the organisational challenges we navigated, and how we used the EN platform to respond to our stakeholder needs while keeping user experinece front of mind.

This isn't a polished success story. It's a live case study on what it takes to align strategy, stakeholders, and systems in a charity that's changing fast.

Presenters:

  • Brani Milosevic (Digital Leadership)
  • Leigh Mulvihill (RNIB)