With the introduction of the soft opt-in, email marketers and campaigners are facing major shifts in how they acquire, contact and manage supporters. At the Fairtrade Foundation, we’re currently in the middle of implementing a new soft opt-in strategy across our email programme, and we’re learning a lot along the way.
This informal session will break down what soft opt-in has changed, what it really means for supporter engagement, and how you can approach it. We’ll share how we’re approaching supporter management under the new rules, the practical questions we’re wrestling with, and whether we think you should approach the new law with caution.
Expect a candid, in‑progress look at how one organisation is navigating the transition. This is not a polished case study, but a real‑world exploration of challenges, decisions and opportunities for digital campaigners using Engaging Networks.
Presenters:
• Chelsea Munro (Senior Campaigns Manager, The Fairtrade Foundation)
• Patrick McAndrew (Website and Email Marketing Manager, The Fairtrade Foundation)
