From Clicks to Committed: A Smarter Path to New Donor Acquisition
Join industry experts Claire Kerr, Amanda Lee, Michael Ragsdale and Moderator Mike Bird as they share about a more effective, sustainable path to new donor acquisition.
Gain practical frameworks and real-world strategies to increase your donor base.
The fundraising landscape has changed. Fewer people are donating. Competition for attention is intensifying. And the tactics that worked a decade ago often deliver diminishing returns at a higher cost. This session brings together four sector experts to map out a more effective, sustainable path to new donor acquisition: from how to reach untapped audiences, to how to convert interest into long-term support and more.
What You'll Learn:
The fundraising landscape has changed. Fewer people are donating. Competition for attention is intensifying. And the tactics that worked a decade ago often deliver diminishing returns at a higher cost. This session brings together four sector experts to map out a more effective, sustainable path to new donor acquisition: from how to reach untapped audiences, to how to convert interest into long-term support and more.
What You'll Learn:
- Cost Control: Proven strategies to break through rising acquisition costs and donor churn.
- Untapped Audiences: How to identify and reach new segments that your current outreach could be missing.
- The Conversion Gap: Practical steps to turn initial "interest" or one-time clicks into sustained, long-term support.
- Creative Resilience: How to use stronger, smarter creative to stand out in a crowded digital landscape.
