This deep‑dive session, led by Client Support Specialist Sania Shipton, focuses on Broadcasts.

What you’ll learn in the session:

  • Optimization tools: How to use Split Testing and Send Time Optimization so data—not guesswork—drives your engagement.
  • Dynamic content: Ways to apply Conditional Content to deliver hyper‑personalized messages within a single broadcast.
  • Advanced configuration: How to expertly manage Sender Information, Tracking Parameters, Google Analytics, and Attributes.
  • Send/schedule settings: Exactly what happens in the final broadcast step and how Marketing Automations and Broadcasts settings work together.