This case study will dive into how World Animal Protection rode a powerful cultural current and leveraged Engaging Networks' advocacy tools to mobilize Canadians to demand transparency and protection for Marineland's remaining whales and other animals. Activated during an international media moment that earned billions of global impressions, the campaign transformed public attention into meaningful action.
We’ll break down the e-letter advocacy action that fueled an exceptionally successful Giving Tuesday appeal in fall 2025, while the whole world was watching, and how that initial surge of engagement evolved into an evergreen advocacy pathway, extending the campaign’s relevance and impact for months beyond the news cycle.
Presenters:
