As AI overviews, ChatGPT, and answer engines transform how people search, the era of relying solely on traditional website clicks is coming to an end. Join digital marketing strategists Allyson Goldsmith from USA for UNHCR and Diego Ruiz from M+R to explore how nonprofits can protect and expand their digital reach in an AI-first search landscape.
Discover the core mechanics of Answer Engine Optimization (AEO)—learning how to get your mission properly cited and surfaced in AI-generated answers, maintain brand visibility, and convert passive conversational interest into active, loyal supporters.
Presenters:
Allyson Goldsmith — Associate Director, Digital Advertising, USA for UNHCR
Diego Ruiz — Managing Account Supervisor, M+R
