Digital marketers hear “let’s test that” constantly—but true experimentation requires far more than generic A/B tests. Join digital strategists Matthew Medeiros and Ashley Allison from ABD Direct to discover how to measure program success, gain actionable insights, and sustainably grow revenue through diverse testing methods.
You will explore six distinct evaluation models—ranging from quick Engaging Networks setups to comprehensive, long-term studies—walk through real-world nonprofit case studies, and learn how to build an adaptable testing roadmap tailored to your team's capacity.
Presenters:
Matthew Medeiros — Digital Advertising Director, ABD Direct
Ashley Allison — Senior Account Director, ABD Direct
