Interactive content is a lot like a two-way dialogue; it moves a potential donor from being a "spectator" to a "participant" in your mission. But, do you know what to say in that conversation?


In this session, Claire Kerr of Care2 shows you which types of interactive content prompt reactivation, more frequent donations, and increased new gifts from your community members!

Your list members & past donors are the folks who care most about your work – this session will break down how interactive messaging can improve their likelihood to convert.

Session outcomes:

  • Learn the research behind marketing messages that prompt people to take action
  • Get donor cultivation tips you can apply immediately to your upcoming campaigns
  • Review how orgs like SPCAI & American Bird Conservancy boosted online giving with targeted messaging

Presenters:

  • Claire Kerr (Director, Canada, Care2)