This presentation showcases UNHCR's record-breaking 2025/26 Winter Campaign—a fully integrated, multi-channel individual giving effort powered by early activation, Engaging Networks infrastructure, and seamless cross-channel coordination.

Attendees will learn how UNHCR:

  • Executed a multi-phase campaign: Early Winter (warm audiences), Giving Tuesday, End-of-Year, Islamic Philanthropy stream, and Late Winter appeal.
  • Delivered a unified strategy across email, direct mail, DRTV, digital ads, SMS, and telemarketing.
  • Achieved strong income growth vs. the prior winter through optimized sequencing and segmentation.
  • Deployed targeted Islamic Philanthropy messaging (4-email series + direct mail), excluding this audience from EOY emails for relevance.
  • Leveraged Engaging Networks as the central platform for email, segmentation, donation flows, and cross-channel reporting.

Presenters:

  • Jordan Martinez (PSP Individual Giving Associate, UNHCR Canada)