Supporter journeys are all about connection. They give you the chance to build meaningful relationships with your donors – offering them ways to be involved, actions to take and opportunities to donate. Digital Fundraising and Mobilisation Consultant Andrew Taylor-Dawson and Co-Director of Freedom for Animals Laura Tomlinson, share tips, tricks and ideas for making your journeys and email programmes more impactful.

Freedom for Animals is a charity working throughout the UK to end the suffering of animals for the purpose of entertainment. In collaboration with Andrew Taylor-Dawson, they innovated a new approach to their digital journeys, significantly increasing conversion. Get the inside track on how they did it and where they are going next. Learn simple, practical steps to help you create powerful digital experiences that drive engagement, income and loyalty.

Presenters:

• Andrew Taylor-Dawson (ATD Fundraising)

• Laura Tomlinson (Freedom For Animals)