Most nonprofits have more audience data than ever, and yet, understanding donors and acting on that insight remains a challenge. This session focuses on how fundraisers are actually using AI today, not in theory, but in practice, to better understand their audiences, prioritize who matters most, and drive more meaningful engagement. 

Rather than focusing on tools, we’ll explore how teams are combining human insight with AI to move from fragmented data and broad segmentation to more actionable audience strategies.

Presenters:

  • Jason Potts (Delve Deeper)