When sudden events trigger an influx of new contributors, your onboarding strategy determines whether they give once or stay for years. Join digital leaders Chris Silberman from Food Bank of the Rockies and Brandon Fuller from Raise the Roots as they unpack how the food bank leveraged Engaging Networks to turn a major donor surge during the SNAP crisis into long-term organizational support.
Discover how their automated new donor welcome journey was built and adapted in real time to meet a rapidly evolving news cycle. You will explore how an integrated, high-response survey uncovered core giving motivations—and how to apply those qualitative insights to refine future appeals, build trust, and boost donor retention.
Presenters:
Chris Silberman — Senior Marketing Director, Food Bank of the Rockies
Brandon Fuller — Owner, Raise the Roots
