In this session, you'll hear the findings from a national mystery-donor study that made online gifts to 120 of Canada’s top charities—and tracked the donor experience over the first 90 days.

From rapid thank-yous and warm welcomes to radio silence and missed opportunities, the results reveal a wide range of stewardship practices, and shine a light on the crucial moments that shape a donor’s trust, loyalty, and likelihood to give again.

Whether you lead fundraising, marketing, or supporter care, this session will challenge you to rethink how your organization shows up for donors in the moments that matter most.

Presenters:

  • Mike Duerksen (Build Good, CEO)