How do you turn digital interactions into meaningful donor relationships—and ultimately, increased revenue? In this session, Jessica Harrington and Ryan McGuire share how they partnered with GLAAD to leverage Engaging Networks as a powerful cultivation and stewardship engine, not just a fundraising tool.
Through real-world campaign examples, they’ll explore how interactive experiences can deepen engagement, capture actionable donor insights, and inform more personalized fundraising strategies. Highlights include a summer “Banned Books” campaign featuring an interactive quiz that educated and segmented supporters, and a winter membership renewal series where donors selected cards that reflected their identity and values—data now fueling tailored messaging for that cohort.
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