Peer-to-peer fundraising has evolved far beyond traditional walks and endurance events. Today's nonprofits are successfully engaging supporters through DIY fundraising, tribute and memorial campaigns, birthdays, workplace giving, livestreaming, and other community-driven initiatives that require fewer resources while creating meaningful donor engagement.
In this session, we'll explore how organizations can launch and grow a sustainable peer-to-peer fundraising program, including:
- Why peer-to-peer fundraising continues to grow
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Which campaign types work best for different organizations
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How to launch DIY and tribute fundraising programs
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Staffing, technology, and operational considerations
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Common mistakes that limit participation
Practical next steps to get your first campaign live
Whether you're just getting started or looking to expand beyond events, you'll leave with a practical roadmap for building a year-round peer-to-peer strategy.
