Most advocacy campaigns measure success by petition signatures and email conversions. But what if your real goal is getting decision-makers in the room? This case study explores how we designed a multi-channel campaign for Young Women's Trust that moved beyond volume-driven mobilisation to create meaningful interactions with MPs. We'll share how we layered social media, email advocacy tools, and backend systems to guide both supporters and MPs through intentional journeys—resulting in high-quality engagement and real parliamentary participation.

Presenters:

  • Akshey Kalra (C6 Digital)
  • Kat Cimetta (Young Women's Trust)