Audience-focused fundraising – How Versus Arthritis used insight to transform its donor recruitment.

Versus Arthritis shares how a small pilot project testing integrated welcome journeys evolved into a major program. Discover how this transformed their donor recruitment strategy, successfully bringing in thousands of new regular givers.

Enroll for free

ENCC London 2024

Versus Arthritis launched a small pilot project to test whether integrated welcome journeys could boost donor recruitment from lead gen activity. In this session, Versus Arthritis talk about how this pilot has evolved into a programme of activity that has transformed their approach to donor recruitment, and helped to recruit thousands of new regular givers.