Move past one-size-fits-all fundraising. Using real-world success from the Huntsman Cancer Foundation, NextGen Fundraising growth strategists Bruce Duesterhoeft and Sarah Angle share how to turn audience insights into measurable revenue gains.
Learn how to clarify target supporter groups, establish the right KPIs, and construct dynamic list segments to deliver personalized experiences that honor donor behavior and drive long-term engagement.
Presenters:
Bruce Duesterhoeft — Sr. Director of Fundraising Growth, NextGen Fundraising
Sarah Angle — Fundraising Growth Manager, NextGen Fundraising
