When nonprofit budgets tighten, advocacy is frequently the first program threatened with cuts—yet it remains one of the single most effective pipelines for acquiring and retaining lifelong supporters. Join Jessica Harrington, President of The Harrington Agency, for an eye-opening session on why strong advocacy operations are vital to long-term organizational health.
Moving beyond theory into immediate action, this session delivers a practical playbook to mobilize grassroots supporters, optimize the supporter funnel to convert action-takers into recurring financial donors, and build an airtight internal business case that proves the ROI of sustained advocacy investment.
Presenters:
Jessica Harrington — President, The Harrington Agency
