Our first deep dive, led by in-house expert John Robertson, tackles Marketing Automation—unveiling advanced techniques and new features to optimize your campaigns.

What you’ll learn in the session:

  • Automation Types: Strategies for new supporters and profile-based targeting (including historical data deep dives).
  • Audience Refinement: Master filters, exclusions, and account settings.
  • Launch Tactics: Optimize activation/entry dates, profile runs, and pausing/stopping journeys.
  • Journey Management: Handle manual removals, unsubscribes, email builds, and conditions/jumps/waits.
  • Pro Tips: Avoid pitfalls and harness new Engaging Networks features for maximum impact.

This workshop is all about actionable insights for pros like you.